Explainer Video design and animation for a social responsability corporative manager startup called HelpUP
HelpUP is a startup whose mission is to make the world fairer and more sustainable. Through a digital tool to manage social action and CSR, it tries to involve people, companies and NGOs to achieve compliance with the 2030 agenda and the Sustainable Development Goals.
The product video has the purpose of summarizing in 1 minute how the different profiles to which the tool is directed can be involved, breathing the style of the brand, with a 4-week timing and with the human resources of the current team.
The art direction and illustrations have been made based on certain freepik illustrations that have been treated and modified.
Screenplay Álvaro Hita
Locution Guillermo García
Art and animation Carmen Esperón
Music GG Riggs - Happy Happy Fun Joy Some illustrations are from freepik.es