UX / UI case study: Design of an app to locate live music
The idea of creating an app arose after a meeting between friends in Barcelona. They decide to go listen to live music, but they don't know how to find it easily and quickly.
Laughing, they comment that they should create an app.
My friend contacts me to help her with this project. I don't know how, I end up getting involved to the point of forming a partnership with Bea, the promoter, and Guillem, a developer who is making it possible. We are still in process.
Create a value proposition and date a PMV to raise funding
In search of live music lovers
Age range They are between 24 and 44 years old considered millennials
Attitude Informed and spontaneous
Preferred genre Rock, garage and signature music
We find common patterns in users
Discover As a leitmotif because surprise and immediacy give them enormous satisfaction
Live Because experiences and memories are what lasts
Share Because the memory intensifies and testifies to what has been lived
Once the insights were identified, we began to devise and prioritize functionalities that improve the experience
Concertmapp is a live music geolocator that allows you to explore nearby concerts, live a unique experience and share it
Explore, live and share